The Andy Monument Case Study

Body Scanning & Digital Sculpting: Andy Monument

The Story:
Andy Warhol moved to New York City directly after college where he made a name for himself in the art world as the Prince of Pop Art. He operated out of Union Square from a silver-painted and foil-draped studio that was known as The Factory. There he created and exhibited some of the most famous work of the Pop era. During his lifetime, anywhere that Andy was, was the hip place to be and the factory because a creative hub representing the Downtown art scene.

Even today, more than 20 years after the famed artist's death, young artists and creative thinkers continue to be inspired by the life and work of Andy Warhol. Artist Rob Pruitt is an example of one who has been touched by Warhol's legacy. He was inspired to make his pilgrimage to New York and even met Andy Warhol while interviewing for a job at the Factory.

"Every day a thousand more kids come to New York propelled by his legacy. And even if the decades pass and Warhol's legacy becomes further distant, there is a direct link to him – this pilgrimage, coming here to make it big, to be an artist. Like Oscar Wilde's grave at Père Lachaise, there should be a destination in New York to mark that journey...The final nod to history and its heritage should be marked with the likeness of the man who personified a new way of making culture - a sculptural icon for the aspiring generations that New York City, and especially Union Square, continues to draw." - Words from the Artist, Rob Pruitt return to full slide show

The Challenge:
Create a larger than life-size, 3D digital model of Andy Warhol following the vision of the artist, which can be manufactured and finished in chrome. return to full slide show

The Solution:

3D scan a model with a similar look and build to Andy Warhol using a number of different scanning technologies
3D scan props including Bloomingdale's bag, glasses and wig
Compile and process the data to create a 3D digital model
Work side-by-side with the artist to digitally sculpt aesthetic modifications and realize his ultimate vision
It took several iterations to get it just right
Give the data to the artist for manufacturing return to full slide show

Applications

Digital Molds
3D Archiving
Digital Sculpting
Restoration
Replicas and Editions
Enlargements and Reductions
Crating and Exhibits
Research and Analysis
Fundraising

Services

3D Scanning
3D Modeling
Visualization
Fabrication
Project Management